What is Incoming Webhook Workflow

Connect third-party apps to WhatChimp and send WhatsApp messages automatically when events happen — no Zapier or Pabbly needed

Updated 10 February 2026

Incoming Webhook Workflow lets you connect third-party apps to WhatChimp without tools like Zapier or Pabbly. When an event happens in another app — a new booking, a form submission, a payment — it sends a webhook to WhatChimp, which automatically sends a WhatsApp message using that data.

Video: https://www.youtube.com/watch?v=vdNPfF6At3E

How It Works

An event happens in your app (e.g., someone books a meeting in Cal.com) → The app sends a webhook to WhatChimp (a JSON payload with booking details) → WhatChimp maps the data to a message template (name, date, link) → The customer receives a WhatsApp message automatically.

No code required. You just configure the mapping between the webhook data and your message template variables.

When to Use It

  • A customer books an appointment and you want to send a WhatsApp confirmation
  • An order is placed in your CRM and you want to notify the customer
  • A form is submitted and you want to send a follow-up message
  • Any third-party app that supports outgoing webhooks

The Dashboard

Go to Settings & Integration → WhatsApp Webhook (in-bound) Workflow. This is where you create and manage all your webhook workflows.

Webhook Workflow dashboard showing workflow list with status, verification, and delivery stats

Each workflow shows its linked template, status, verification state, and delivery stats (targeted, processed, delivered, opened, failed, skipped).

Related Articles

Create a Webhook Workflow — Step-by-step setup guide

Webhook Automation Settings — Add delays, conditions, and post-webhook actions

Webhook Workflow Reporting — Monitor delivery and performance

More in Incoming Webhook Workflow

  • Create a Webhook Workflow: Step-by-step guide to creating a webhook workflow — set up callback URL, capture responses, and map JSON data to template variables
  • Webhook Automation Settings: Add delays, conditional rules, and post-webhook actions like assigning conversations and labels
  • Webhook Workflow Reporting: Monitor delivery stats, track errors, and troubleshoot webhook workflow performance