What Are WhatsApp Conversations and How Are They Charged

Guide: What Are WhatsApp Conversations and How Are They Charged

Updated 10 February 2026

What is a WhatsApp Conversation?

A WhatsApp conversation is a chat between your business and a customer, tracked within a 24-hour window. Businesses are charged based on the type of message they send.

Types of Conversations & Costs

Marketing Messages – Promotions, offers, discounts → ₹0.88 per chat

  • Example: "Get 30% off today! Reply 'YES' to claim."

Authentication Messages – OTPs, account verification → ₹0.125 per chat

  • Example: "Your login code is 6482. Never share this with anyone."

Utility Messages – Order updates, delivery details → ₹0.125 per chat

  • Example: "Your order #12345 has been shipped."

Service Messages – Customer support chats → Free from November 2024

  • Example: "How can we help you today?"

How WhatsApp Charges You

  • A new charge starts when you send a message.
  • The conversation is valid for 24 hours, and you can send unlimited messages of the same type within that time.
  • If you switch message types (e.g., from service to marketing), a new charge applies.

Managing Your Conversations Efficiently

How to Save Money

  • Send only relevant messages.
  • Keep all messages of the same type within 24 hours to avoid extra charges.
  • Monitor your credits to prevent disruptions.

What Happens if You Run Out of Credits?

  • You cannot send new messages.
  • Broadcasts and automations stop working.

Frequently Asked Questions

Are all messages chargeable? — No, customer-initiated chats are free.

Can I mix different message types in one conversation? — No, switching message types starts a new charge.

What if I send multiple messages? — No extra charge within the 24-hour window if they are the same type.

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