Personalized variable data ke saath broadcasting

Custom fields aur subscriber data use karke personalized WhatsApp broadcasts kaise bhejein

Updated 10 February 2026

Personalized broadcasts generic messages ko contact-specific data se replace karti hain — names, companies, order numbers, ya koi bhi custom field jo aap define karein. "Hi there, check out our offer" ki jagah, aapka customer "Hi Sarah, check out our offer for Acme Corp" dekhta hai.

Yeh guide custom data ke saath contacts import karne aur us data ko aapke broadcast templates mein use karne ko cover karti hai. Basic broadcasting setup ke liye, How to Send Broadcast Messages dekhein.

Step 1: Custom Fields setup karein

Contacts import karne se pehle, WhatChimp mein wo custom fields create karein jinki aapko zarurat hogi.

Subscriber Manager → Manage → Manage Custom Fields par jaayein. Create par click karein, field ko ek naam dein (jaise, company_name, city, plan_type), reply type choose karein aur save karein.

Detailed guide ke liye, Manage Custom Fields and Labels dekhein.

Step 2: Custom data ke saath contacts import karein

Apne CSV ya Google Sheet mein har custom field ke liye extra columns add karein. For example:

CSV se import karein

Subscriber Manager → Options → Import Subscribers par jaayein. Apni CSV file upload karein (UTF-8 encoding).

Tip: Agar aapki spreadsheet mein special characters ya codes hain, to cell ke start mein ek single quote add karein ya save karne se pehle cell format ko Text mein change karein.

Google Sheets se import karein

WhatChimp direct Google Sheets import support karta hai — CSV download ki zarurat nahi. How to Import WhatsApp Contacts from Google Sheets dekhein.

Step 3: Apne Custom Fields map karein

Upload karne ke baad, aapko Map Data screen do columns ke saath dikhegi:

• File Header — aapke spreadsheet column names
• Data Field — WhatChimp ke subscriber fields

Har column ko uske corresponding field se match karein. Ensure karein ki aapke custom field columns (company_name, city, etc.) Step 1 mein create kiye gaye custom fields se mapped hain.

Accuracy verify karne ke liye pehle do records review karein, phir Confirm par click karein.

Step 4: Ek personalized template create karein

Bot Manager → Message Templates → Create par jaayein.

Apne template ko naam dein, category select karein aur message body likhein. Apne personalization fields insert karne ke liye Custom Fields dropdown use karein:

Hi {{first_name}}, we have an exclusive offer for {{company_name}} customers in {{city}}. Reply YES to learn more!

Submit karein aur broadcast mein use karne se pehle approval ka wait karein.

Important: Custom field values automatically subscriber profiles se pull kiye jaate hain — aap unhe API call mein pass nahi karte. Broadcasting se pehle ensure karein ki har contact ke custom fields populated hain. Zyada details ke liye Template Variables vs Custom Variables dekhein.

Step 5: Apna campaign launch karein

Broadcasting → Create par jaayein. Apne campaign ko naam dein, Anytime select karein, apna personalized template choose karein aur label ke hisaab se apne audience ko filter karein.

Verify karein ki subscriber count sahi lag raha hai, phir save karein aur execute karein.

Complete campaign setup walkthrough ke liye, How to Send Broadcast Messages dekhein.

Personalize kyun karein?

Related articles

How to Send Broadcast Messages in WhatChimp — Complete broadcasting guide

Template Variables vs Custom Variables — Difference samjhein aur kab kaunsa use karein

Manage Custom Fields and Labels — Custom subscriber fields create aur manage karein

Import WhatsApp Contacts from Google Sheets — Direct Google Sheets import guide