Utility aur Marketing Templates ke liye Guidelines

Apne WhatsApp message templates ke liye sahi category kaise choose karein

Updated 10 February 2026

WhatsApp Business businesses ko Whatchimp platform ke through customers ke saath communicate karne ki permission deta hai. Messages ko effective aur WhatsApp policies ke compliant banane ke liye, businesses ko different types ke communications ke liye approved message templates use karne chahiye.

Utility Templates

Utility templates pre-approved messages hote hain jo transactional updates ke liye design kiye jaate hain, jaise confirmations, changes, ya suspensions jo kisi specific transaction ya subscription se related hote hain. Ye templates functional aur non-promotional hone chahiye. Agar kisi template mein utility aur marketing dono content ho, to use marketing template ke roop mein classify kiya jayega.

Utility Templates ke Examples:

Order confirmation: "Aapka order #12345 confirm ho gaya hai. Aapko jald hi tracking update milega."

Payment receipt: "Aapki $50 ki payment successfully process ho gayi hai. Aapke purchase ke liye dhanyavaad!"

Appointment reminder: "Reminder: Aapki appointment Dr. Smith ke saath 15 March ko 10 AM par scheduled hai. Confirm karne ke liye reply karein."

Note: Ye examples sirf reference ke liye hain. WhatsApp content ke basis par similar messages ko differently categorize kar sakta hai.

Marketing Templates

Marketing templates zyada flexibility offer karte hain aur un messages ke liye use hote hain jo kisi specific transaction se related nahi hote. Inmein promotions, offers, welcome messages, updates, invitations, recommendations, ya customer engagement ke requests shamil ho sakte hain.

Marketing Templates ke Examples:

Promotional offer: "Exclusive deal! Apne next purchase par 20% off paayein. Checkout par code SAVE20 use karein."

Customer re-engagement: "Hum aapko miss kar rahe hain! Apne next order par free shipping enjoy karein. Shop karne ke liye neeche tap karein."

Event invitation: "Digital marketing trends par humari upcoming webinar mein join karein. Abhi register karein!"